January 1 Turkish TV Schedule: Will A.B.İ., Veliaht & Halef Air This Week?
As of January 1, there is no confirmed broadcast for the series A.B.İ., Veliaht, and Halef. Unless an unexpected development occurs tomorrow, NOW TV plans to air Kıskanmak, depending on advertising availability, while Show TV is scheduled to broadcast Rüya Gibi.
On TRT 1, new episodes of Teşkilat, Gönül Dağı, and Taşacak Bu Deniz will not air. These series are officially on holiday this week. Likewise, Kanal D, atv, and Star TV will not broadcast new episodes of their scripted series.
The only new content scheduled is Cennetin Çocukları, airing tonight, followed by a new episode of Mehmed: Fetihler Sultanı tomorrow.
Thursday had been expected to be especially active in the industry due to speculation around the potential premiere of A.B.İ., one of the season’s most anticipated projects. If atv had chosen to air the series, it could have triggered the scheduling of Halef and Veliaht as well, with episodes reportedly kept ready for this possibility.
However, current plans indicate that no series will be broadcast on Thursday. The A.B.İ. production team, which recently began filming the second episode, will reportedly take a three-day break.
Why January 1 Matters in Turkish Television Scheduling
New Year’s week has long been a strategic pause point in Turkish television. Advertising demand fluctuates, audience habits shift, and channels often prefer to protect flagship series rather than risk ratings volatility.
From an industry perspective, January 1 is less about premieres and more about positioning.
This year is no exception.
The A.B.İ. Effect: Why One Series Triggered Industry Movement
Among all titles mentioned, A.B.İ. stands out as the most closely watched project.
Why A.B.İ. Matters:
- High production value
- Strong cast expectations
- atv’s long-term primetime strategy
- Competitive Thursday night slot
Industry insiders widely agree that A.B.İ. is being positioned as a flagship series, not a risk release. This explains why its premiere is being handled with caution.
Launching A.B.İ. during a low-ad-revenue week could undermine its long-term ratings trajectory.
Why Veliaht and Halef Were Put on Standby
The mention of Veliaht and Halef in industry discussions is no coincidence.
- Broadcasters often:
- Prepare multiple premieres
- Monitor competitor decisions
- Trigger counter-programming when needed
Had atv moved forward with A.B.İ., rival channels were reportedly prepared to activate Veliaht and Halef as strategic responses.
This reflects real-time scheduling chess, not coincidence.
Channel-by-Channel Breakdown: January 1 Week
atv
- No new series episodes
- A.B.İ. postponed
- Production ongoing, Episode 2 filming started
TRT 1
Teşkilat – Holiday break
Gönül Dağı – Holiday break
Taşacak Bu Deniz – Holiday break
Mehmed: Fetihler Sultanı (new episode)
NOW TV
Kıskanmak planned
Final decision tied to ad inventory
Show TV
Rüya Gibi scheduled
Kanal D & Star TV
No new scripted episodes
Advertising Economics: The Silent Decision-Maker
One overlooked factor in viewer discussions is advertising demand.
- During New Year’s week:
- Brands reduce TV ad spend
- CPM rates fluctuate
- Live ratings become less predictable
This is why channels prefer:
- Reruns
- Films
- Limited-episode specials
The phrase “reklama bağlı olmakla beraber” is not casual—it reflects real commercial calculation.
What the A.B.İ. Production Break Signals
The three-day production pause for A.B.İ. is not a setback.
- On the contrary, it suggests:
- Confidence in the project
- Long-term scheduling planning
- Avoidance of rushed broadcasting
This aligns with best practices in Turkish primetime strategy.
Industry Insight: What Happens Next?
Based on historical trends and current signals:
- A.B.İ. is likely to premiere mid-January
- Veliaht and Halef will follow strategic openings
- January’s second half will see intensified competition
Broadcasters are prioritizing sustainability over immediacy.
Final Takeaway
The absence of A.B.İ., Veliaht, and Halef from January 1 schedules is not a delay it is a deliberate industry move. Turkish television is playing the long game, protecting premium content for moments when audience attention and advertising power align.
For viewers, patience will be rewarded. For the industry, this is smart television economics.
Source: TRT1, ATV, NOW TV, SHOW TV, IMDB
About Author
Rashida Yasmeen
An international media analyst specializing in Turkish and global television trends. With expertise in drama storytelling, audience engagement, and cross-cultural media, she provides in-depth analysis and fresh perspectives on the evolving entertainment landscape for readers worldwide.